NEWS FROM CPHI

A bitter pill to swallow: young people dislike tablets more than old

By Fiona BARRY

- Last updated on GMT

Changing pills to a more user-friendly formulation can increase patient compliance, brand loyalty, and extend IP exclusivity, says CMO Hermes in an exclusive podcast.

Changing pills to a more user-friendly formulation can increase patient compliance, brand loyalty, and extend IP exclusivity, says CMO Hermes in an exclusive podcast.

Related topics: CPhI Worldwide Paris 2014

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