Cognis has unveiled its latest product testing innovation at the 52nd SEPAWA congress, held in Germany last week. The new model focuses on enhancing the sensorial nature of personal care products.
The innovations is described as a new model to facilitate the development of skin care products by customising textures in an effort to meet the growing demands for products to not only have the right functionality, but correct feel and sensorial characteristics..
Personal care manufacturers are increasingly marketing their products as 'pampering' or 'caring', and to do this these products live up to this claim, and to do that they must ensure that the consumer has the right experience during use, Cognis claims.
The company's new two-dimensional model tackles this problem, allowing manufacturers the right testing model to develop the desired characteristics and performance.
To meet these aims the model addresses both the sensorial and physical parameters of the formulation. This means that the skin feel as well as the viscosity of the formulation can be fine tuned according to expectations.
As well as perfecting existing formulations, the model also allows for the creation of novel textures for new products that are being developed around emerging market trends.
"We are constantly seeking to present new ideas for our customers in the home and personal care markets," Said Richard Ridinger, vice president Cognis Care Chemicals.
"In line with our clear focus on the global wellness trend, we will continue to develop new formulations and market ready concepts, including marketing claims, which are tailored to consumer needs,"