The collaboration, which also includes ink and pigment group Sun Chemical, will combined the respective firms’ technologies to create a track and trace system capable, they claim, of monitoring from a products progress from wholesaler to retailer.

Dominic Walsh, MSO DEO said the alliance can “provide an unprecendented solution for product security and brand integrity, to continue the ongoing battle against counterfeiting and diversion control.”

Pharmworx’ CEO, Steve Wood agreed, added that “Our combined ability to offer unit dose serialisation far exceeds what’s currently available.”